One website connects customers with the right local office
A residential cleaning business needed one website that could serve its local offices. BrainRoad built location pages, inquiry capture, office routing, and CRM delivery so customers reach the right team with the details needed for follow-up.
- Customer
- Residential cleaning business
- Industry
- Residential cleaning
- Customer
- Residential cleaning business
- Industry
- Residential cleaning
What the business needed
Local offices needed one dependable way to explain their cleaning services, capture an inquiry, deliver it to the right office, and follow what happened next.
What BrainRoad was hired to accomplish
Build and improve the customer journey from Google, Meta, and Local Services Ads through the website, lead form, office follow-up, the CRM, and conversion reporting without losing the local identity of each market.
What the old setup made difficult
A generic website or a stand-alone form could not answer different markets equally well. Advertising needed specific destinations, each inquiry needed a reliable office handoff, and campaign reports needed a way to distinguish an online action from a person who actually became a customer.
What BrainRoad built
Bryan led the market research, advertising strategy, website and landing-page build, lead-system design, attribution and conversion work, production deployment, and ongoing performance improvements.
- Built a responsive website serving multiple local offices.
- Created location, suburb, service-intent, and comparison landing pages for paid-search traffic.
- Developed Google Ads campaign materials and supported Meta and Local Services Ads paths.
- Built a multi-step quote and callback experience protected by Cloudflare Turnstile.
- Stored leads and advertising attribution in Cloudflare D1 before starting slower downstream work.
- Routed leads to the appropriate office and delivered them to the CRM in the background.
- Added duplicate protection, geographic checks, conversion reporting, and customer-status reconciliation.
- Deployed the website through Cloudflare Pages and continued improving the live funnel from measured performance.
How a customer moves through the system
The technical work stays behind one understandable customer path.
- 1
A homeowner clicks a Google, Meta, or Local Services ad.
- 2
The website keeps the click identifier and campaign details with the visit.
- 3
The customer reaches a page matched to the market and cleaning need.
- 4
The inquiry is validated, checked for duplicates, and saved in Cloudflare D1.
- 5
The customer receives the next step while CRM delivery continues in the background.
- 6
The office receives the lead, home details, source, and callback preference.
- 7
Reporting later checks whether the lead received a qualifying customer status.
How it supports every market
The shared website uses structured location data for multiple offices. Each market has its own phone, service area, landing pages, and advertising destinations, while one codebase keeps the customer experience and tracking rules consistent.
What changed for the customer
Customers now reach pages matched to their location and cleaning needs. Their inquiries are saved, sent to the right office, and delivered with the information needed for follow-up. The business can connect advertising sources with what happened after an inquiry.
Services and systems delivered
- Multi-location website strategy, design, copy, and development
- Google Search and Local Services Ads support
- Meta advertising support
- Location, service-intent, suburb, and comparison landing pages
- Lead forms, spam protection, duplicate protection, and geographic routing
- Cloudflare D1 lead storage and CRM delivery
- Advertising attribution and conversion measurement
- Production deployment, monitoring, and conversion improvement
Technology behind the work
These tools support the project. The customer story and outcome come first.
- Website development
- Lead storage
- CRM integration
- Advertising attribution
Ongoing work
- Advertising and landing-page performance review
- Lead-delivery and conversion-measurement maintenance
- Production website and conversion-path improvements
How the claims were checked
Implementation detail stays here so the business story remains easy to read.
Live customer websiteAugust 22, 2026
The homepage, location landing pages, quote path, comparison pages, and sitemap returned successfully in production.
Production sitemapAugust 22, 2026
The production sitemap and pages document the location, service, and advertising destinations.
Project repository and implementation historyAugust 22, 2026
Implementation history documents the website, landing pages, inquiry storage, office routing, CRM delivery, and measurement work.
Dated Google Ads performance auditMay 1, 2026
A dated advertising audit documents the measurement approach and distinguishes conversion actions from customers.
Lead-to-customer auditAugust 22, 2026
Read-only monthly audits used D1 lead records, CRM customer statuses, Google Ads Local Services lead data, phone matching, and account timing to separate inquiries from verified customers.
Cloudflare production releaseAugust 22, 2026
The current production release and the claim-safe comparison-page release completed through the repository's Cloudflare Pages workflow.